HavinABirthday.com helps you build relationships with your clients, and we make you the place to be when there is a special event to celebrate. We reach out to potential customers using a variety of methods, and we find the clients you want. Our work is targeted; it is not a broad band approach designed to reach the greatest number of people. We want to reach the greatest number of the right kind of people, people who are already looking for a bar or restaurant like yours. This results in lower costs for you and a greater payback for your marketing dollar. It helps you build a client base that keeps coming back because you give them what they are looking for. We have three basic packages to do this, all of which are tailored to complement who you are and the services you provide.
Our mission is simple. Bring clients to you. Once they’re there, the rest is up to you. We don’t tell you how to run your business; we don’t recommend what hours to keep; we don’t help you design menus. We get clients there. You do what you do best. Provide top notch service and keep them coming back.
This is a basic approach to generating business, but basic does not mean deficient in any way. It means we provide the core services to help you contact the customers you want. It is limited to birthdays, and we think it’s a great way to start out, to kick the tires and see what results you get. Once you’ve experienced the benefits of this option, we think you’ll be hungry for more. So, what do we do for you? We:
Develop a database from the criteria you give us such as location, annual income, age range, and the like. We will help you define the criteria that work best.
Contact the database of prospective clients on their birth month with offers you develop.
Keep you in the mind’s eye of your customers when planning events for themselves or other people.
Present your business in a creative way that makes your prospects smile and want to give your bar or restaurant a try.
Increase your revenues by increasing your return business.
IMPROVE YOUR BOTTOM LINE!
You tell us who you are looking for, and we reach out to them. It’s just that simple. Once we know what special offers you are willing to make to attract potential customers for birthday gatherings, we get to work. We develop creative ways to reach your prospects via regular mail, email, text messaging, and video messaging, and we work with you to design offers that will keep your new customers coming back. We do the heavy marketing lifting, you run your business.
This program helps you find the new customers you are looking for and reach out to them on the month of their birthday. How do we get this information? We can start with your existing data base and then add to it. We find prospects based on the information you give us. Do you cater to a certain age group? A certain type of clients? Do most of your customers come from within a five mile radius, i.e., certain zip codes? What is the annual income range for most of your clients? How much are they likely to spend? Based on information like this, we prepare a database for your business, and then we reach out to the prospects most likely to want the services you provide. And we do it several ways such as:
Fun and creative direct sales letters
Post cards and self mailers
Video and cell phone messaging
And what’s your job while all this is going on? You have to prepare. You have to work on programs to make your place the place to be. What’s this mean? It means you may choose to offer a free round of drinks for the party. Or you may offer a desert with dinner. Or you may provide a bottle of wine for the honoree. Or you may give a discount for these customers. Or you may have the chef meet with the honoree personally. The point is you have to offer something special, something to bring the prospects to you. We make sure people know about your offer and help you find the customers; you provide the reason for them to come there.
And Birthday Gold has one other key feature. We continue to build your database. After customers have celebrated an event there, we give them a ‘critique card’ asking them to comment on their event. We get the names, email addresses, and birth months of the guests and continue to build the database. This is extremely beneficial because these people are now clients, not just prospects. They know the top notch event you can host, and we send out reminders to keep your business fresh in their memories.
And what are the things you don’t have to do? You don’t have to:
Develop a database of potential customers
Lick, address, or stuff envelopes
Worry about monthly mailings
Figure out creative ways to reach your prospects
Stare at a computer screen trying to write the perfect advertisement
We do all that and more for you, and we’re better at it than anybody else. Well, maybe not the envelope part, but certainly the creativity and finding prospects part. We’ll get you the business and let you focus on what you do best, run your business and keep your customers satisfied.
Birthdays and Beyond
Now we’re really talking. And here’s where you get the biggest payoff. Life offers many reasons to celebrate besides birthdays, and many of the marketing concepts for birthdays apply equally well to other special occasions. For example:
- Holidays such as:
- Valentine’s Day
- Fourth of July
- Mother’s Day
- Father’s Day
- Cinco de Mayo
- Welcome to the Neighborhood
- Wine and Cheese Tastings
- Customer Appreciation Day
- Special Offers for New Customers
- Retirement or Farewell Gatherings
- Much, much more
The list is limited only by your creativity. You may want to hold a “Super Tuesday” event or something to honor our men and women in uniform. You may want to a “Ladies’ Night” or honor recent college graduates. The point is, we can help you design a package and find the people. We do all the creative work and most of the grunt work. We make sure people know who you are and why they should visit your location. The rest is up to you.
HavinABirthday.com will contact the prospects based on a schedule we agree to; we help you design special offers; we develop the marketing plan; and we make this fun. You are engaged and informed every step of the way, but we do the do the work of finding and reaching out to your prospects. We also know that once you’ve provided the location and developed something unique for your clients, they not only come back for special events, they visit regularly on their own. They are the clients you want.